Having worked with Dot home's CEO and founder, Leonid, since the brand's inception, I was familiar with his vision when it came time for a brand refresh. He envisioned minimalist copy to complement his organic, Scandinavian-inspired designs, honest and straightforward product descriptions for a young, modern audience, and an emphasis on the space-saving benefits of each piece for smaller homes.

Simplicity was at the heart of the brand, and I made sure it was also reflected in its voice.

Using brands like Trouva and Monoqi as references, I worked alongside Leonid to create site copy and marketing collateral that drove engagement and conversion.